Shampoo With A Purpose is Liz and Geneva, a crazy, insane and hard-working mother-daughter duo.
Liz has been in the body-care industry for nearly 40 years, runningClover Fields; Australia's oldest family-owned soap mill. We were the first Australian company to make non-tallow soap, and the first to encourage the packaging free display of naked soap bars, having a minimal-waste brand since 1983.
Geneva joined the company after half a decade in the music industry, with hopes of bringing a fresh new perspective and together with their fabulous team they've developed Shampoo With A Purpose.
They had been told that processing shampoo bars on the machinery they use would be impossible, but nevertheless, Liz persisted and they have since become the first and only company to process shampoo/conditioner bars on triple-milling, commercial machinery. Their unique manufacture process has made one of their bars worth up to 6 bottles of shampoo and conditioner and ensures that they hold their integrity in the shower. No mush!
They didn't want to release a product full of nasties, their formulation took a long time to develop and they did not cut corners on quality, they've ended up with a beautiful, naturally lathering bar with no harsh chemicals, no added palm oil products, sulphates or animal by-products - and it's pH balanced for use on scalp and hair.
After achieving the "impossible" they had to create our brand - they wanted to do something fun and fresh with a tonne of added personality. Every box is covered in hand-drawn pictures of friends and family, along with plenty of education around their product, and their mission - to provide a simple and easy option to help reduce plastic consumption in the shower.